Marketing your home with modern day tools
The tools available to the average person today are revolutionizing the real estate market and it’s ability to reach the right buyer. So don’t take a chance in missing a potential buyer. This article is geared towards real estate agents and long term marketing tools for all of your listings, however anyone wanting to sell their home can take away valuable information.
1.Showcase Like a Pro-Visuals sell. Make them unforgettable.
- Drone Footage: Aerial shots of the home, neighborhood, and surrounding amenities.
- AI Video Editors: Use platforms like Pictory, Runway ML, or Descript to auto-edit listing videos, add captions, voiceovers, or create short reels.
- Virtual Staging: Use AI tools like ApplyDesign or Styldod to virtually furnish empty rooms with trendy furniture.
- 3D Tours: Use Matterport or Zillow 3D Home to create interactive walk-throughs.
- Twilight Photos: AI-enhanced or real, these shots emotionally boost engagement.
2.Smart Targeting with AI-Let data find your ideal buyer. (this section for RE agents)
- Predictive Analytics: Platforms like Likely.AI or Revaluate identify likely movers and buyer profiles.
- Chatbots on Site: Use Tidio or ManyChat with AI to engage site visitors instantly — even book showings.
- AI Copywriting: Use Jasper, ChatGPT, or Copy.ai to generate tailored listing descriptions, blog content, email campaigns, and social captions.
- A/B Test Ads: Use AdCreative.ai to generate multiple ad creatives and see what converts best.
3.Platform Power Plays-Every channel, every audience.
- Zillow, Redfin, Realtor.com: Paid boost for high traffic.
- Social Media:
- Instagram Reels + Stories (geo-tag, neighborhood highlights, behind-the-scenes).
- Facebook Ads + Marketplace (great for local targeting).
- TikTok: Trends like “House of the Day” or “What $X Gets You in [City].”
- YouTube: Long-form walkthroughs or vlog-style listing breakdowns.
Automated Follow-Up & Lead Nurture (for RE agents)-Don’t just get leads — convert them.
- CRM with Automation: Use GoHighLevel or Follow Up Boss to send texts, emails, and reminders.
- Drip Campaigns: Create a smart sequence for buyers (e.g., “5 Things to Know About This Neighborhood”).
- Smart Calendars: Allow self-scheduling of showings with embedded tools like Calendly or TidyCal.
Community-Centric Strategy Sell the lifestyle, not just the walls.
- Local Business Spotlights: Partner with nearby coffee shops, gyms, or boutiques for co-promo.
- Neighborhood Feature Reels: Use drone + AI voiceover to narrate the lifestyle.
- Custom Landing Page: Create a site with the listing, 3D tour, video, and inquiry form. Add testimonials + map highlights.
Your Marketing Arsenal Recap:
The marketing world has changed. Gone are the days of placing a for-sale sign in the front yard and calling it a day. If you are attempting to sell your home on your own, the minimum is listing in the MLS and all other appropriate platforms. Being visual online is essential so online social mediums are a must. Proper photography, walkthroughs, and videos sell. Hopefully you will be able to utilize some of the strategies outlined in this section to get your property seen by your future buyer!