A Comparative Market Analysis (CMA) is one of the most critical skills in pricing a property accurately

Accurate Pricing = Faster Sale + Higher Net
Overpricing can lead to a stale listing, while underpricing leaves money on the table.

Buyer Confidence:
When you price based on solid data, buyers trust the value — and appraisers are more likely to support it.

Negotiation Tool:
A well-prepared CMA helps justify your pricing during negotiations and counters lowball offers with facts.

Market Positioning:
It tells us whether we need to be aggressive, match market standards, or adjust based on supply and demand.

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How I Perform a CMA — Step-by-Step

Define the Subject Property

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Set the Search Criteria-In the MLS, I filter for:

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Criteria matched closely on:

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Analyze the Comparables– For each comp, I look at:

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Adjust for Differences– I manually adjust for:

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Determine a Value Range– Based on adjusted comps, I provide:

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Create a visual, easy-to-read report that shows:

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Pro Tip: I Also Check…